FOR A BETTER TOMORROW
The Mexico Cultura y Orgullo is the brainchild of entrepreneur Adriana Pavón, a fashion designer and business consultant. Pavón decided to found Mexico Culture & Pride (México Cultura y Orgullo) as a project that would celebrate the knowledge and ancestral talent of artists, while empowering communities to showcase their heritage. During a sabbatical she realized that the indigenous artist communities were already filled with talent and excellent work ethic, but lacked resources to market and offer their products in a way that would be more profitable and sustainable for them and their families. Simultaneously, Pavón noticed that business owners seeking new products in Mexico often go with good intentions but lacking a better understanding of how they could best serve the local artists communities. In many other cases, there has been complete disregard of the needs of the communities that create products.
Pavon decided to found Mexico Culture & Pride (México Cultura y Orgullo) as a project that would celebrate the knowledge and ancestral talent of artists, while empowering communities to showcase their heritage.
Mexico Culture & Pride helps streamline revenue directly into the hands of artisans, who deserve better compensation and fair business relationships through sustainable initiatives.
Pavon found an ideal venue for the project in San Agustin Etla, and opened a coworking space that has since served numerous communities as a host of events, pop ups, training and other community building activities
a desire to create and reconnect with her roots and people who embrace the beauty and depth of such a diverse culture while supporting projects intended to support Indigenous communities and artists in finding independence, professional development and other necessary resources for their artistic practice and wellbeing.
The desire to combine a creative space where indigenous communities can move forward by towards social change and a more equitable society was the catalyst of Mexican LAB a co-working space where makers, doers and creators can participate in the positive change by participating in a Summer program that has evolved to Mexican HUB, a monthly residencies, enhancing the lives of the most vulnerable, preserving our roots/our culture.
The beauty of the region and the warmth of our people shared on social media platforms lead to a biannual event where we host 10 guest per season can VIST US on a 7-10 day tours during 'Día de muertos" and "Guelaguetza" to share an experience of places and celebrations that make the people and culture so particular. We been honored to host guest for over 4 years.
The earthquake of 2017 allowed us to help the communities we work with with food, shelter, medial equipment and profesional emotional care, it set the project back to ceros but it was worth the effort to stabilize the community and provided tools to reignite the local economy.
Rebuilding after the earthquake was easier when the community was safe and the support of our friends who embrace authentic relationships with the Mexican community, we participated with entrepreneur in the USA with Mexican PRO , the platform who represent creative with corporate clients looking to bring authentic representation of our communities.